MIMCHIK Takes Melrose | Brand to Watch
A breath of fresh air has hit the fashion airwaves. The clothing brand Mimchik has entered the chat and held their first-ever pop-up on Melrose to give their customers an IRL experience. Mimchik is a brand created by designers Mia Kazovsky and Emma Marciano. The self-proclaimed brand states they make clothes for “the achingly cool hot girl”. The pop-up created the perfect space to try on Mimchik’s latest collection “Don’t Forget about Espionage” which included espresso leather jackets, denim belted strapless dresses and moto jackets that served as the brand’s hero pieces. All of the brand’s leather is hand distressed and all designs are made in downtown LA. The opening reception of the pop-up drew in on-trend fans who immersed themselves in the Mimchik conversation pit complimented by Brick Back Books and explored the welcoming space designed by Hedra Designs. Guest also enjoyed bites from Tacos 1986.
With the success of the opening receptions, we see this brand gaining a cult following quickly and making waves with Gen Z‘s and beyond thanks to their non-ageist designs and chill luxury appeal. In current events, Mimchik recently released the third collection “Don’t Tell Me I Know Too Much” with a pop-up in New York that runs until September 28th. To keep up with the brand that encourages you to wear whatever, be whoever make sure to follow them on social media.
Instagram: @Mimchick
Written By: Joy Breitman