The Millennials Ultimate Boss Chick | Sophia Amoruso

There is just something about a public figure showing that they are just like us that makes us love them even more. NY Times Best selling Author Sophia Amoruso grabbed my attention last year as I was doing a study on successful individuals. I began observing Amoruso during the beginning of her press campaign for her Book #Girlboss. I watched Amoruso as she launched every contest, came fourth with a new announcement, appeared in various media outlets and of course I attended her book signing with one of my girlfriends, Lissett Orozco, who by the way is obsessed with Nasty Gal.

As I studied the movement of Girl Boss, I too was beginning to drink the juice and here’s why, I believe the success of Amoruso’s Book #GirlBoss wasn’t just off of the fact that she is the Founder of Nasty Gal but because she used the tactics of storytelling to leverage her movement. Which is what we call story selling! It was the story selling that Amoruso shared before she became a GirlBoss that got me to drink the juice.

  1. First article I read on Sophia Amoruso was headlined “Dumpster Diver Turned CEO..” Now I am not personally a dumpster diver, but I think we all have our guilty pleasures and good reasoning for having them.                                                                                                                                                                                                                                                                                                                                                                                                               
  2. She was caught shoplifting and charged for petty theft. We all have skeletons in our closet that we hope nobody finds out about..unless it happens to leverage us, by catching others attention… and get us on the bestseller list..bad press is a good press. (I’m not mad at cha Sophia)

 In the words of Amoruso “Do not knock a free bagel until you try one and petty thievery”

  1.  Fart noises still make her laugh. ( I too am guilty of this one).. Who doesn’t have a goofy side?
  1.  Amoruso Started with an idea and a good eye. No one is lucky and if you are on the road of entrepreneurship you know its a Grind and the struggle is real, some people say Amoruso’s success was luck but that is just down right rude and dismiss to her blood sweat and tears. For those who don’t know Amoruso’s story she started out as “Nasty Gal Vintage.” Just about every morning she woke up at 5 am to go to the salvation Army to hunt for one of kind pieces. She scouted girls who were flipping burgers to be her models and when needed she jumped in front of the camera to sell her items. At the time Myspace was the social platform to be on and she growth hacked to get her following. I believe Amoruso is a pioneer of honing social media marketing before it became mainstream.

Many of us have an idea and just starting with what we have so we can relate to wearing multiple hats..and who doesn’t love a rag to riches story. She had me at “Salvation Army

  1. She made us all want to be a Nasty Gal, now lets take a  look at the definition of Nasty.  {Nasty: – Very unpleasant to see, smell, taste, etc. : indecent and offensive : unpleasant and unkind } the name to me was risky but genius. Shock value gets the public attention..whatever else you are selling is what will keep it. Amoruso explains the term Nasty Gal was coined from the album of late 70s Singer Betty Davis and the singers unapologetic sexy style. Nasty Gal’s mission statement is “Nasty Gals do it Better”.

Nasty Gal previously once stated on their Instagram profile to be the “Bad Ass Destination for Girls” So, basically we have been brainwashed by images of fearless, bad- ass women in killer clothing from Nasty Gal that has made us all drink the juice and be proud to be a Nasty Gal. Because being nasty isn’t literally being nasty but its being fearless, badass and hell if you’re a Nasty Gal, it means you do it better! As someone who has a background in marketing, I personally want to give Amoruso and her marketing team a round of applause because that is a branding tactics executed beautifully which helped her cultivate a cult following of millions of girls who shamelessly post their Nasty Gal packages on their IG on a daily and that’s free advertising!

Speaking of free advertising which brings me to point #6 The title of the book #GirlBoss. Simply genius and the millennial way to increase free online advertising. Subconsciously just by seeing a simple hashtag (#)  is triggering all of us millennials to share our experience social.                                                                                                                                                                                                                                                                                                         The list goes on but I’m not going to be a spoiler buy the book! #GirlBoss is Amoruso’s memoir to inspire millennial entrepreneur women.

I’ve noticed there has been a an epidemic of #Girl bosses! My track below is dedicated to all my Bosschicks! 




4 Responses to “The Millennials Ultimate Boss Chick | Sophia Amoruso”

  1. Ashley W says:

    What an amazingly written article. I love how you bring up the point of story selling which is just as important as storytelling (a lot of people don’t always understand that concept ).

    Reading this article and being a woman of the Millennial era myself definitely has me intrigued to read Amoruso’s book, #Girlboss.

    Also, on another note, I just wanted to point out I LOVE YOUR TRACK BOSSCHICKS!! So innovative and creative, I love how versatile your song is and it goes perfectly with the Boss Chick/Girl Boss era. I will definitely be adding your song to my gym and car playlist.

  2. Paul says:

    and awesome!!!
    was worth the wait. – have you been signed yet??????

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